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Which Of The Following Digital Marketing Strategies Best Fits Your Marketing Plan?

You need to know your clients or target audience well; that way, you will be able to know 3 fundamental aspects:

  • What they may need: More services, new, more effective communication channels.
  • What they think: Comments that reflect their interests or preferences.
  • How their behaviour is: They are informed before buying in the RRSS or on my website and create quality content and hit the target.

Write content that is easy and fast to read if your readers use mobile devices, as well as for those who access your website from their computer.

It is important that the web content does not become heavy, that it is attractive and original, emphasizing what you consider to be the main ideas and that you want your clients to notice (put it in bold, italics, etc.).

And last but not least, a study which format or channel is the most appropriate to capture the content: an image, video, post, newsletter, gifs, app, etc.

How to make a social media strategy Online Marketing Rebels?

The Importance Of The Consumer As A Prescriber Of Your Brand

A customer satisfied with your product or service is a plus; the next purchase may return to your website or store for more; But do not stay alone in that; make your client a prescriber of your brand, retain them.

Others probably post photos on their walls on their social media. This generates a good brand image towards other audiences that you may not have directly addressed to them.

Consumers no longer trust those brands that are only dedicated to bombarding them with ads; they trust more than the recommendations that a person from their circle of trust can give.

The strategy is to identify those people who know your brand and have had a good experience with it. Contact them and make them feel like they are part of your brand community.

Build trust, and you can get them to comment on positive things about your product.

Improve User Experience (UX)

Your website has to be perfect; it is the place where your customers finally have to arrive if you are carrying out an online/offline communication action, and first impressions are important.

The design (UX) is a key element but the content even more so, both must work complementing each other, for example: that the user can see from the outset what you offer or who they are as a company.

 

Analyse how your user behaves on the web, what they may need for better navigation on your page, and, last but not least, what you want to tell and show as a brand.

Here are some tips to improve your website and avoid mistakes:

    • The visual attracts attention and likes. Enrich your texts with images that accompany and better describe the content.
    • That your website has a version that is compatible with mobile devices.
    • If you are an E-commerce, show the shopping cart correctly.
    • A complete and clear description of the services or products you sell.
    • Include a contact form, so you can communicate with your audience in a more direct way.
    • Do not include many tabs in your menu; users tend to navigate more vertically than horizontally

Seven Digital Marketing Tips For A Successful Online Store

The success of an online store today can be concentrated in a number of much localized aspects.

  1. That the web is optimized is part of the fundamental foundation where the rest of the considerations and marketing actions are later consolidated. A fast load, not slowed down, is user experience, and it keeps away unnecessary bounce rates and bounces.
  2. Describing well what is being sold is a content marketing task. It is not only selling, but it is also selling. Do not hide, write the content of the product sheet well, and offer all the essential information.
  3. Take care of the image you upload on each product sheet. Not only quantity but the quality that reflects the reality of the product and that resolve any possible doubts that the customer may have. The video increases the chances of success in each operation; keep it in mind to complete all the information.
  4. Is there a lot of competition? Make a comparison of prices with those that you have the lowest. A good accompanying online marketing strategy will help the online consumer to establish differences between the physical store and the digital one.
  5. Recommend. Content marketing is there for that too. Refer to blog posts that help with clear recommendations of who, why, and what this product should be used for and not another. Does the funnel technique sound familiar to you?
  6. Maintain fluid contact with the community and users who buy from your store. If they receive help, you solve their doubts and serve your client in a simple, effective, and efficient way that will differentiate you from the sites where they do not have these tools.
  7. Finally, as the seventh tip, we recommend responsive design as essential. More and more users (90%) access the different online stores from their mobile or tablet in front of the computer. You know, for all OS and any device.

 

But let’s never forget the last part, which is the purchase process: the gateway should have few obstacles, simplicity and include information related to security in the process as well as additional costs for shipping or similar.…

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